A Sobering Reality Check for the Future of Alcohol

America has changed its mind on many things over the years: politics, seat belts, cigarettes, running for fun, nerd culture, Lance Armstrong, food trucks, electric vehicles, Abercrombie & Fitch, whether we’re about to have a recession… and more.

The latest? Alcohol.

A new Gallup survey reveals a growing consensus that alcohol consumption might be detrimental to our health, with 45% of respondents believing that moderate drinking, defined as one or two drinks daily, is harmful. That’s a larger share than the 43% who think it makes no difference, and the (diminishing) group who view moderate drinking as healthy — a stark contrast to the attitudes of the early 2000s. And the changing perception is particularly pronounced among younger generations.

See the full article here.